When you think of PR, what comes to mind? Feature articles, reviews, roundups? (Gold star if you thought of Absolutely Fabulous starring Jennifer Saunders and Joanna Lumley). And while getting traditional media coverage is great, how will you see results reflected in your bank account? That's where Mystik PR comes in.
As a queer-owned PR agency based in Chicago, we're passionate about working with diverse voices and bringing their brands to the forefront. We prioritize working with women-owned, BIPOC-owned, and LGBTQ+-owned businesses to help amplify their voices and increase their visibility.
By combining conventional PR outreach with contemporary affiliate program management, Mystik will provide the metrics of who is driving what sales where- killing two birds with one stone by raising brand awareness AND driving revenue. A pretty sweet bang for your buck.
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"Liv is amazing. She is tenacious, creative, and thoughtful. She found coverage and important placements for niche clients, helping them to increase their visibility and achieve their marketing goals. Not only is she a talented, accomplished professional, she is a really good person who genuinely wants her clients to succeed."
"Liv has been amazing to work with. She not only produced results for us, but she deeply understood our brand and helped us achieve our goals as founders. Her industry contacts and expertise, not only in PR but as well across social and content marketing, gave us the confidence that our story was in good hands. Plus, she was a pleasure to work alongside as a truly great human. We wouldn't think twice about recommending her to anyone looking for a holistic PR partner."
"I absolutely loved my experience working with Liv. As a first-time owner of a small business, I am so grateful to have found Liv. She took the time to do a comprehensive deep dive of my current assets (social media accounts and website) to determine things that I was doing well and highlighted areas of opportunity that I could quickly initiate to get more eyes on my accounts. She also shared some very valuable advice on branding, not only for my business but also myself! Because I am a photographer, a big part of my branding, is me (which is not something I am used to hah). Liv took the time to create an inspo Pinterest board for me, showing me great examples of ways I can update my branding with new images, new headshots and new content. I have been able to use the advice that Liv shared with me to hit some exciting milestones in my business including hitting 1k followers!"
"Liv has been an incredibly valuable resource for myself and the artists I mentor, providing loads of helpful information, expertise, and encouragement on all things P.R. She has been a repeat Guest Expert Publicist in my indie artist Bootcamp over the last year and a half, always going above and beyond advising students taking my group program, as well as working with some of my artists one-on-one who utilized her services.You can absolutely count on her excellent work ethic, professionalism and patience. 10/10, highly recommend."
"I collaborated with Liv to help with a client launch, and working with her is truly one of the best decisions I made in my business. Liv is dedicated to securing results and she's good at doing so. In just a short time, we landed dozens of placements for the client thanks to Liv's knowledge of the industry, strong media relations, and her ability to craft and hone a strong pitch. She's organized, diligent, and a reliable, independent worker. I trust her completely and would work with her over and over again."
"Liv is a one-of-a-kind human. She’s loyal, radiant, and always paves her own path. When she puts her mind to something, she can and always does make anything happen. Her passionate energy paired with her unique, individualized industry skills and strategies attracted the most insane results for clients. Although I can’t call her a colleague anymore I can thankfully forever call her a friend."
"People have been predicting the demise of affiliate marketing for many years now, yet the industry continues to grow from strength to strength. According to Statista, U.S. affiliate marketing spend is expected to reach over $8 billion by the end of 2022, up from $1.6 billion recorded in 2010.
What is driving the rise of the affiliate marketing industry? In a word: value."
"Affiliate marketing takes focus and commitment, which is why PR is an imperative complement to any affiliate marketing program. It’s a must-have tool in any PR professional’s toolbox.
Building and maintaining relationships with shopping or commerce editors and writers leads to coverage in top-tier outlets. Driven by data and quantifiable results, this leads to long-term relationships with some of the largest media outlets and most successful e-commerce retailers."
"The affiliate marketing space is potent with opportunity for brands of all kinds and has no shortage of options in terms of audiences to choose from.
So, contrary to popular belief, by choosing to focus on affiliate marketing, marketers actually stand to access an extremely diverse audience. This means that those looking to leverage it as a business tool have a great capacity to get specific in what and who they target, with affiliate programs worldwide operating in a multitude of languages and regions."
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